![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Maher Safi na Twitteru: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi na Twitteru: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi na Twitteru: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before](https://img.ifunny.co/images/888c3e8afb2f13e318d115326e165f888ec477361b191bfaddd1c15726831500_1.jpg)
THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before
![Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts](https://i.pinimg.com/originals/f6/de/3a/f6de3ac9f26d58b0c8444f69f69555a9.jpg)